Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title You can't put a price tag on a survey participant's enjoyment : the latest findings from the ARF's "Foundations of quality" research
Source Journal Of Advertising Reserach, 53, 3, pp. pp.254-257
Year 2013
Access date 23.05.2014
Abstract

This paper discusses the latest phase of the Advertising Research Foundation’s (ARF) ’Foundation of Quality’ research initiative. Research has revealed that participants’ greatest sources of survey enjoyment are intrinsic rather than financial rewards. Understanding survey enjoyment will help researchers increase cooperation and quality of the data collected.

Access/Direct link

Homepage (abstract) / (full text)

Year of publication2013
Bibliographic typeJournal article
Print

Web survey bibliography - 2013 (465)

Page:
Page: